Updated 20 October 2026.
Lakeland Touring, part of Worx365 Group, uses Google Analytics 4 only after you choose “Accept analytics”. You can reject it or change your decision using Cookie settings on any page. Using this website does not require analytics consent.
We use page views, website sessions, device/browser information, referral source and approximate country, region or city to understand website use. Google processes connection information, including your IP address, to provide the service and derive approximate locations. Reports are statistical and locations may be inaccurate or withheld. We do not use this to identify individual visitors.
Our tag removes URL query strings and fragments from page addresses, limits referral addresses to the referring website origin, and does not collect form entries. We do not send names, email addresses, phone numbers or enquiry messages to Analytics. Enhanced measurement, Google Signals and advertising personalisation are disabled in this implementation.
After consent, Google may set first-party cookies whose names start with _ga to distinguish browsers and sessions. Our tag configures an expiry of up to 180 days; expiry may renew on subsequent visits. We remember your accept/reject choice in this browser for 180 days. That preference storage is used to respect your decision. Rejecting analytics blocks our Google tag; withdrawing consent also disables measurement on this page and removes accessible Analytics cookies for this website. It does not erase data already collected.
Google provides the Analytics service under its applicable data-processing terms. Google may process data using infrastructure outside the UK, subject to its applicable safeguards. Worx365 Group and Lakeland Touring use statistical reports in Performance 365. The geographic panel displays UK locations. Existing Search Console and Business Profile reports are separate sources.
Read how Google uses information from sites using its services and Google’s privacy policy.
Use our website contact details about analytics, withdrawing consent or your data rights. This page supplements the website’s other privacy information.